According to Cosmetics Business, the millennium generation is shaping the perfume industry, customers are looking for natural and sustainable fragrances, and they want to know who creates fragrances, the BBC concludes.
According to the magazine, consumers want more transparency and fragrances that are not gender-specific.
“The perfume has been around for over 5,000 years and the scents haven’t changed much since then, but today customers want to get to know the perfume makers. It’s reminiscent of when I started selling perfume from my own garage in the 1980s, ”said Guy Delforge, who has been dealing with perfumes for 34 years.
The bottles of the Nez Zen perfume product line created by Romain Pantoustier are refillable, vegan, and do not contain any ingredients of animal origin. Most products in the perfume industry today prefer synthetic versions of previously used animal-derived materials, such as deer musk or amber whale.
The scent of the lily of the valley, one of the most expensive flowers in the world, can also be produced artificially, using synthetic materials to make perfumes more cost-effective, while often using petroleum and its by-products.
Pantoustier said nature is the best source of inspiration and before making his own personalized perfume, he always asks his customers about their favorite colors, textures, and hobbies. Pantoustier sells its unique perfumes for 1,500 euros.
“The millennium generation doesn’t want to wear their parents’ perfume, they want something other than skin, herbs, or smoke. I have a lot of female customers who don’t want to be enveloped in the scent of flowers, ”said Charna Ethier, founder of the Providence Perfume Company, adding that there is a high demand for natural plant fragrances.
Providence Perfume products do not contain synthetic or petrochemicals, dyes, or preservatives, and the fragrances are not gender-specific.
The popularity of non-neutral perfumes has increased in recent years: 51 percent of perfumes introduced in 2018 were non-neutral, compared to fragrances released in 2010, where that proportion was 17 percent.
With 77 brands, Coty, the world’s largest perfume manufacturer, monitors the industrial change and tailors its product offerings to the changing needs of the millennial generation. For example, the company has reduced the amount of packaging used for perfumes and is using more and more organic ingredients in their fragrances.