Natura & Co announced the completion of its acquisition of Avon Products Corporation on January 2, creating the world’s fourth-largest wholly-owned beauty company. At the same time, the company has appointed a new team of senior executives who will lead the group for the coming period. Natura & Co shares have so far been listed on the B3 stock exchange in Sao Paulo, but from 6 January it has also started trading in ADR shares on the New York Stock Exchange (NTCO).
The merger of Avon, Natura, The Body Shop, and Aesop will significantly increase the coverage of the multi-brand, multi-channel group, which is a leader in direct sales, providing more iconic brands and beauty products to more than 200 million consumers worldwide daily.
Natura & Co will continue to play a leading role in direct sales — whether online or offline — thanks to the Avon and Natura brands with more than 6.3 million Consultants and Representatives. With more than 3,000 stores and an efficient digital presence, the group is gaining a strong market position in retail. Natura & Co’s combined annual gross sales are expected to exceed $ 10 billion. In addition, it has more than 40,000 employees, a broad and complementary product portfolio covering key product categories, and a global presence across 100 countries.
“Natura recently celebrated its 50th anniversary and because we could start this new chapter in our history better than welcoming Avon into our family. We are united by a shared vision and a passion for beauty and human relationships. Together, we can act even more strongly for good cause to work to create a fairer and more beautiful world, ”said Luiz Seabra, co-founder of Natura & Co.
As a committed company, Natura & Co also undertakes to support issues such as the advancement of women, the fight against the climate crisis, animal testing-free products, and close relationships with local communities. Each of these reinforces the company’s view that positive social, economic, and environmental impacts can also result in better business operations.