Although many clothing brands have decided to close their stores due to the coronavirus epidemic, fashion companies are still available online and are trying to adapt to changing internet habits, the Independent writes.
The pandemic has led to the closure of clothing stores in many countries, while online ordering and delivery is booming as a large proportion of shoppers barely move out of their homes as required by governments. In addition, several companies have decided to continue working in their home offices.
Fast fashion brands like British Nasty Gal or Boohoo Point have put together a website for home workers. For example, on the Missguided website, you can also order garments for eight and ten pounds, respectively, which the brand recommends specifically for home offices.
The number of investors in fast fashion companies is expected to increase in the next period as they, unlike sustainable brands, have their own website and supplier base and respond much faster to trends than fashion houses with a long history.