Instagram’s algorithm works so that when you share a post, it looks at the amount of engagement on your content (like and comment) shortly after sharing. Based on this, the algorithm decides how valuable your content is. If it is, it will show a lot of people. You will appear not only on your follower’s feeds but also based on hashtags to people who are not yet your followers.
Increasing engagement is important so that your content can reach as many people as possible.
How much and when to post?
There is no set number for quantity. This means that there is no quantitative indicator that determines the path to success. Based on market research, you can get information about the indicators of the profiles operating in your field. This means that if you’re a personal trainer, for example, check out other well-functioning coaching profiles to see how often they post.
As a tip, we can suggest a simple rule: a minimum of one post a week and a maximum of 21 posts. One a week so you don’t lose your followers and stay focused, showing that you care about your followers. A maximum of 21 means that three posts will be added to your profile per day. I don’t recommend posting more than this. If you post too much, it can be confusing for most followers. As a result, they will track you down, reducing your efficiency on the surface.
The optimal number would be one post every one or two days a day. By adhering to this quota, you can win the most, thereby losing the least.
If you have a business profile, you can also check out Instagram’s analytics tool. Instagram collects information about your followers: you can see which day and what time they are most active. Analytics will help you post which days and times of the day to post to generate the most effective reach possible.
Use the image description
Reach out to followers with a description of the image: encourage them to comment or like it, increasing your engagement rate, which will increase access to your content.
There are several ways to do this. For example, you can ask them if they liked the post or agree with the topic, like your shared content, and/or comment on their own experiences. You can ask them to tag 2-3 acquaintances for whom this statement is true. People who are mentioned in the post will be notified, so they are likely to see that content as well, which will increase their profile views.
Asking questions in the description is an even better tool for this, as this is when you interact even more closely with them. Questions have a community-building role.
Use relevant hashtags
If you don’t use hashtags, your content will only be visible to your followers. This is because hashtags categorize your content. They allow you to share your shares with people who aren’t following you yet. This way, more people will see your content, your engagement rate will be higher, which will result in Instagram’s algorithm recognizing the growth of engagement and sharing your posts with even more people thanks to its algorithm.
Use Instagram Stories
Using Instagram stories is also very effective in increasing engagement. Stories are content that is only visible for 24 hours and then disappears. You can also use this feature to notify your followers when your new post appears. You can post a picture of it in your Stories and message them to see it. This will also put your post “in front of more eyes,” which will further increase your engagement as if more people see your content, you’re likely to get more likes and comments than usual.
Share your post on other social media platforms
If you post new content to your Instagram profile, share it on your Facebook profile as well. This will get your Facebook audience to come across your Instagram platform, where they will most likely like and/or comment, and if they haven’t followed you yet, chances are they will from now on.