As Instagram grows in popularity, more and more people are starting to use this platform for business purposes. The good news is that due to the rapid growth, we are still relatively in the early stages of this, so you can easily join those who are already successfully generating revenue with Instagram.
Sell a physical product through Instagram
Because Instagram is a visual platform, it’s amazing to make you crave your product. To sell a physical product, the first step is to set up an online store (if you don’t already have one).
And then you start running an Instagram profile to sell your product. And from your profile, you redirect people to your online store using the link in your introductory text where they can shop from you.
There is also a very useful feature on Instagram called “Instagram shoppable tags”. This allows you to tag an image that has your product on it, and if someone can click on your product, you can buy it in a short time.
Sell an information product on Instagram
Another variation of selling a product is when you are not selling a physical product, but information such as video training or written curriculum. Instagram can also be used for this. The main goal here is to use your profile to add value to people by educating them on the topic you are an expert on (all packed into good visual content, of course).
After that, anyone who is interested will be redirected to a landing page using a link on your profile where you can subscribe to your email list in exchange for some valuable free content (like an ebook). This is how you can incorporate your interested followers into the sales system of your business.
Get customers for the service you offer
You can also sell a service through Instagram. In this case, you should also focus on education (about your service), presenting your results, and your satisfied customers. This service can be, for example, website creation, photography, beauty-related things, and much more.
As with selling information, the goal here is to redirect those interested from your profile to your website, where they can find out more information, contact you, or subscribe to your email list.
Be an influencer
Influencers are people who have a relatively large dedicated tracking base, so many people know them and many people see the content they share on Instagram.
If you build a follower base of a few thousand followers (or more) who know you, like your shared content, and even a “fan” of yours – and become an influencer, you can associate with brands to whom you promote their product for which they are they pay you.
This works because collaborating with influencers is a form of advertising, and if a brand works with the right influencers, you can increase your awareness through Instagram compared to other forms of advertising and sell your products. This will be an increasingly popular way to advertise.