Most photos and videos uploaded to Instagram are copyrighted. When users upload their images and videos to Instagram, they give the right to use them to Instagram (Instagram, Inc.), which allows them to legally display their copyrighted work on Instagram.
This essentially means that the user retains the copyright to the image, as the license to use it is not exclusive. Instagram, on the other hand, has the right to allow additional uses based on its license – this is typically due to the involvement of hosting providers and other technical contributors.
Photographs uploaded in this way may only be used by the user who uploads the photo or by anyone licensed by Instagram by the Instagram license terms. Other Instagram users will not, as Instagram will not permit them to do so as described above.
“[User] may not post, distribute, transmit, broadcast, sell, license or otherwise use the Instagram Content,” the company said in a statement.